3 Mormon moms, all sisters, looking to make some extra cash created multi-million dollar company. Lyndsey Ekstrom, Christy Hepworth, and Keri Evans all members of the Church of Jesus Christ of Latter-day Saints with a combined 11 children were looking for ideas to earn some extra spending money when they stumbled upon an untapped market.
Huffington Post recently wrote a story about the sisters’ surprising business sucess. All stay-at-home moms, they often thought of ways that they could work together to earn some extra spending money. “We thought maybe we could each make an extra $400 a month and buy some cute clothes,” Lyndsey said with a smile. “That was our goal. $400 each would be amazing.”
“We talked about starting some sort of business all the time,” Keri said. “We had tried making headbands for babies and we thought about creating homemade lotions and soaps.”
It wasn’t until Lyndsey spent a day at the salon that the gears started turning. “I was watching as they were putting a new product on my toes,” Lyndsey recalled, “and thinking, I’m paying sixty dollars for this and it took minutes. There has to be a way that I can do this at home.”
“She came over afterwards to show us,” Christy added, “and we could see that they were like stickers. We knew we had to figure out exactly what they were.”
After researching online, the sisters discovered that the stickers were a type of nail wrap that adhered to one’s nails after applying heat. The only problem was that they were only available to licensed nail technicians. To the sisters, it didn’t make any sense that such an easy technique was so limited to professionals. “I knew we’d found the answer. But I wondered how we were going to do it. We didn’t know the first thing about vinyl and nails.” said Keri.
With the help of Christy’s husband Adam and some research into materials and vinyl distributors they were able to create a product that was ready to sell. They packaged it up and headed of to the “What a Woman Wants Expo” in Salt Lake City. They hoped to make a few hundred dollars, but when the expo ended they had made $4,000!
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