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What Are They Thinking?
By Judith Rasband

“What are they thinking?”

“Where are their parents?”

“Don’t they look in the mirror?”

These questions are voiced continually, in frustration, by people at a loss to understand the sloppy, sexy appearance of others they see in schools, in malls, in theaters, in restaurants, in church — EVERYWHERE!

I’m asked:

  • “Don’t they know how bad/how awful they look?”
  • “Don’t they know how dumb/how stupid they look?”
  • “And the pregnant belly ‘in your face!’ Can’t somebody do something about that?”

No, they typically don’t know. And, “What are they thinking?” They’re not. It’s that simple.

People are known to think about what style of car they want to buy and drive. What kind of statement will it make about them? How will it express and affect their lifestyle? Personal style? But too many people don’t really think about the style of their clothes and its effect on their lives.

Speaking in generalities, we’re all looking to the latest celebrity for our direction and instruction on how to dress. We adopt their looks because they’re popular and we think if we look like that too, we’ll be popular too.

And, “the pregnant belly?” That’s being pushed in terms of being proud about being pregnant, celebrating the body during pregnancy — and who dares to question that! So it’s out there!

“Where are the parents?” Oh, the parents are there all right, but most tell me they haven’t a clue what to say and are literally afraid to say anything. Other parents appear equally sloppy or sexy themselves. The parents of the parents got too busy and didn’t teach the children.

Taught by Parents

Child therapist Ron Taffel thinks the adult establishment has become too weak and weary to take a stand regarding rebellious, defiant behavior — including defiant dress and grooming.
Parents in the first half of the twentieth century respected the influence of fashion, dress and grooming on themselves and on their lives. Their parents and teachers had taught them.

Respecting occasions, they were quick to say, “Remember, son, to look your best.” They knowingly and intuitively practiced image management, as evidenced by the men in suit dress in the bread lines during the Great Depression and women in blue-collar dress on the assembly lines during World War II — wearing clothing that enabled them to function regardless of the adversity of the times.

Upon the 2006 grand opening of Macy’s Department Stores all across America, I received a call from a local reader telling me to look at Page A18 in the September 8th Deseret Morning News special section about the event. Regarding the early 1900s photo, she exclaimed, “Look at those people looking in the windows of Macy’s. Those people knew about the influence of dress and how to present themselves with style — even a style of their own.”

Parents of the twenty-first century are largely unknowing about the influence of fashion, dress, and grooming on themselves and on their lives. Their parents and teachers have not taught them.

Regarding any occasion, many people are quick to say, “Dress doesn’t matter anymore. I don’t have to look nice anymore.” There is a gap in their knowledge and life skills regarding dress and image management. Generally unable and unwilling to acknowledge this gap, they feel threatened and often treat the subject of dress and appearance with prideful disdain, condescension, and contempt, as evidenced by the man who said in response to the concept of image management, “Try selling that one to the farmer.”

Truth is, I don’t usually have to “sell that one to the farmer.” Not focused on fashion for the sake of fashion, the farmer is often one who still knows the function of dress for the purpose of utility, economy, attractiveness, respect, and maybe even reverence. The farmer is one who still practices image management by wearing durable denim overalls in the fields, changing to a clean shirt and pants in good repair for dinner or visiting with friends, and a suit on Sunday.

The farmer is one who expresses concern about the overly casual, sloppy, and scanty appearance of today’s population and their apparent lack of respect for themselves, for others, and for occasions — regardless of the prosperity of the times.

Without some knowledge and experience in dress and grooming, there is no perceived value for the influence of dress and grooming. Without value, there is no willingness to learn. We have become a largely ignorant and often arrogant population on the subject of dress and grooming.

And when the parents have lost the knowledge, the children do not learn.

© 2007 Conselle L.C.

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© 2007 Meridian Magazine.  All Rights Reserved.

About the Author:

Judith Rasband is founder of the Conselle Institute of Image Management and director of the Foundation for Image Integrity. Specializing in the artistic, social, and psychological aspects of dress and image, she has experienced 40 years in the field as educator including 12 years at BYU. She has taught at BYU Education Week for more than 25 years. She is a trade and textbook author, columnist, speaker, consultant, market analyst, and video producer. An international authority on image management, she is a presenter, consultant, and coach to private individuals, civic, corporate, government, and academic organizations and associations throughout the U.S. and Canada.

Top priority roles include wife, mother, grandmother, and Gospel Doctrine teacher. Judith (Judi) is married to S. Neil Rasband, Professor of Physics at BYU. They are parents of four children and grandparents to 14 grandchildren. They love to travel and sleuth out great restaurants and historic homes. They recently traveled for 16 days across the European Alps — on a motorcycle. It’s never too late to try something new!

Related Resources:

Image Integrity Archive

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