Steven A. DeVore is the creator of CleanTV.net, founder of SyberVision Systems and a pioneer in understanding the effects of media on personal values and behavior. In almost 10 years of research with the Stanford University Neuropsychology Research Laboratory, DeVore learned that the values, attitudes, and behaviors portrayed and repeated in the mass media, are eventually adopted by individuals and become socialized into mainstream culture. He learned that young people who are the formative stages of character development are the most susceptible and vulnerable to this powerful media influence. The choices they make in media in large part influence the choices they make in life.